




Project Details
| Client | AF Blakemore |
| Location | Gainsborough |
| Duration | 22 weeks |
| Type of Work | New Build |
| Contract Type | JCT Design & Build |
| Value | £1,000,000 |
| Size | 5,400ft² SPAR Store + 6 Retail Units + 22 Parking Spaces |
| Architect | Design Space Architecture |
Description
Turning Vision into Reality
The SPAR Retail Centre project was built around a clear objective: to transform a long-vacant, underutilised area on the outskirts of Gainsborough into a modern, vibrant retail hub serving hundreds of local homes. The development sought to bring essential shopping convenience back to the community while creating valuable employment opportunities and supporting long-term economic growth.
As a site previously earmarked for retail use but left neglected for years, the project required not only construction expertise but a collaborative, solutions-driven approach. Through close partnership working with the client team, local authorities and future occupiers, Gelder successfully delivered this high-quality neighbourhood retail centre on time and within budget.
Points to Consider
Transforming a disused, run-down site into a high-quality commercial development required tackling several key challenges with diligence, communication and technical expertise.
Site Rehabilitation
The land was in poor condition and required a significant clean-up operation before construction could begin. Careful coordination ensured waste removal, site preparation and enabling works were carried out safely and efficiently.
Multi-Stakeholder Coordination
The project involved extensive liaison with:
- Local Planning Authority
- Highways
- Landlords
- Prospective occupiers
This ensured design continuity, smooth approvals and a seamless transition from concept to completion.
Community Integration
The development needed to complement a growing residential area while meeting the expectations of both the client and future retail tenants. A clear understanding of these needs was essential to delivering a functional and attractive local retail destination.
Solutions & Technical Specifications
The project team delivered a modern neighbourhood retail scheme using traditional, reliable construction methods to ensure long-term durability and quality. The main solutions included:
High-Quality Retail Space
- Construction of 6 No. new retail units, including a flagship 5,400ft² SPAR store
- Traditional materials and proven building techniques to ensure resilience and ease of future maintenance
Infrastructure & Accessibility
- Creation of 22 dedicated customer parking spaces
- Formation of footpaths, service access routes and amenity spaces
- Installation of all associated services, drainage and utilities
Placemaking & Community Focus
- Regeneration of a previously derelict area into an attractive, active commercial location
- Landscaping and public realm enhancements to elevate the appearance and usability of the site
This scheme sets a new standard for neighbourhood retail in the surrounding area—simple, well designed and built with the community in mind.
The People Behind the Project
The Gelder Group team brought their characteristic professionalism, problem-solving mindset and collaborative approach to every stage of this development. Their commitment to understanding the client’s vision played a crucial role in delivering a high-quality retail centre that meets the needs of both the developer and the local community.
Strong communication, early planning and proactive coordination with all stakeholders ensured the project progressed smoothly and fulfilled its objectives within the tight delivery window.
Community Impact
Beyond the physical build, this development represents meaningful local regeneration. The new SPAR supermarket and accompanying retail units provide:
- Increased shopping convenience
- New employment opportunities
- Economic uplift for the surrounding area
- A welcoming neighbourhood hub for local residents
The project has transformed a long-neglected site into a vibrant commercial destination that enhances daily life for the community.
Client Testimonial
“Well delivered build. Understanding the client was important to us and Gelder’s nailed it.”
Giles Walter, Tillbridge Developments




