Xeric, part of the Gelder Group family of businesses, has unveiled its new brand identity which it will be proudly showcasing on its vehicles, trailers and workwear.
Xeric operates trailer mounted boilers that provide structural heat to dry domestic and commercial properties and eliminate pests.
The rebrand is part of the firm’s wider growth strategy and as well as the new identity, the company has invested in more vans, re-configured the trailers to improve efficiency and provided new workwear for its team.
Dave Stainton, Xeric manager, said:
Myself and the Xeric team are really pleased with our new branding; its modern, fresh and better reflects Xeric as a business.
We are proud of the services we offer and our professional approach and this investment into the Xeric brand and other elements of the business is not just about our corporate identity, but also our values and where the business is going.
Xeric is enjoying a period of development and expansion and our new brand will help us to continue on this upwards trajectory.
The Xeric Ltd team are well-known in the industry for providing high-energy drying and pest elimination services, but now they can add a new service to their resume. On a recent job in Preston, their heating equipment was used to rescue valuable materials that would otherwise have been written-off!
The team were tasked with applying heat to an industrial resin tank, which had suffered a loss of power following a recent fire. The tank’s contents had solidified during the break in power, but the team rescued the tank and the resin with their specialised heating equipment, changing the viscosity of the resin and therefor allowing it to be removed.
Following the job, Xeric Technicians, John Dennis and Keith Brazier both received a personal thank you from David Brooks of Davis French Associates. David commented:
I’ve got to say that John presented himself very well in front of the client and H & S Manager today. Unbeknown to most people, there was a guy on site, dressed in overalls and wiring up the heaters, who is actually a Company Director, and he also appreciated John’s ‘Can do’ attitude. From my experience, your team is second to none.
In response to the feedback, David Stainton (Xeric Manager) commented:
We have a fantastic team of highly trained staff. They travel all over the country at a moment’s notice, often assessing jobs as they arrive, so I was delighted to hear we not only solved the issue, but that our staff were recognised for their professional attitude.